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Detailed Course Information

 

Fall 2012
Apr 17, 2014
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SPM 3301 - Sport Mktg/Promotion
This course is designed to introduce the methods and materials available for the promotion of athletic and recreational events. Attention is focused upon the importance of public attitudes, opinions, psychographics and demographics. Special emphasis is placed on promotion, public relations, marketing and fund-raising. (For majors only; others need permission of instructor.)
3.000 Credit hours
3.000 Lecture hours

Levels: Second Undergrad Degree, Undergraduate
Schedule Types: Lecture

Human Perform/Sport Sciences Department

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Release: 8.5.4